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Motorcycles

Motorcycling is more than just a mode of transportation; it’s a way of life, an expression of freedom, and a thrilling adventure on two wheels. It’s a dance of man and machine, a symphony of power and control, and an escape from the mundane into a world of pure adrenaline.

But the impact of motorcycling goes beyond the individual rider. It reverberates through the entire transportation industry, bringing innovation and new perspectives to the way we move. Motorcycles are catalysts for change, shaping the future of transportation in ways that are both thrilling and sustainable.

In the fast-paced world of transportation, motorcycles are emerging as eco-friendly alternatives, providing a nimble and efficient solution to urban congestion. As cities grow and traffic congestion worsens, passionate motorcyclists find themselves at the forefront of a revolution, advocating for smarter, more sustainable mobility options. The compact size, agility, and fuel efficiency of motorcycles make them a perfect fit for navigating crowded city streets and reducing our carbon footprint.

Electric motorcycles are gaining traction, offering an eco-conscious option without compromising the thrill of the ride. Cutting-edge technology, such as advanced safety features and connectivity, is becoming integral to motorcycle design, ensuring a safer and more connected riding experience.

Wheelab – with its wealth of experience supporting global OEMs as well as startups developing from scratch their futuristic model – is the ideal partner for both full product development from conception to SOP as well as specific development tasks regarding sub-assemblies or sections of the full process.
Do get in touch with us to understand more about the options available for collaborating and tailor the best solution to support your project.

Transportation design, that works

First, we survey and analyze industry dynamics and market trends in order to identify key opportunities and define effective product strategies.

Then, we make the selected direction tangible by delivering concept designs, vehicle layouts, renderings of style explorations, and hi-quality 3D models.

Finally, we deliver running and tested prototypes, complete with a pre-engineered project, ready for the launch of production equipment activities.

1. Market Research
1. Market Research
By analyzing sales data and conducting qualitative surveys with end users and subject matter experts, we identify mobility industry dynamics, market trends and people’s expectations.
2. Product Strategy
2. Product Strategy
We generate multiple scenarios, each complete with product platform definition, unique selling propositions, vehicle layout, powertrain options, brand implications and key user values.
3. Benchmarking 
and value analysis
3. Benchmarking 
and value analysis
We carry out thorough analyses and road tests of competitor vehicles, measuring objective data like dimensions and costs...
4. Concept design
4. Concept design
Before beginning the style exploration, we devote ourselves to the creation of innovative features, components, and solutions, often the result of smart ideas to make life a little easier for end users.
5. Vehicle layout
5. Vehicle layout
We specify all dimensions and parameters, including powertrain and components layout, which determine the dynamic behavior of vehicles.
6. Sketching, 3D CAS and styling mockup
6. Sketching, 3D CAS and styling mockup
To approach the style exploration, we begin with freehand sketches, then quickly move on to 3D...
7. Rendering,VR and AR styling validation
7. Rendering,VR and AR styling validation
Through photo-realistic renderings and immersive VR, we present to our clients as truthful as possible previews of what we are designing, already verified in terms of feasibility.
8. Reverse engineering and Class A modeling
8. Reverse engineering and Class A modeling
A preliminary digital model can be created by capturing styling mockups with our in-house 3D scanner.
9. Pre-engineering
9. Pre-engineering
Designers, modelers and engineers work together to build fully parametric CAD packages (Catia, Creo, and NX, among others), while confirming the industrial feasibility of each and every component.
10. Accessories and add-ons design
10. Accessories and add-ons design
In L-category vehicles, accessories and add-ons make it possible to set up dedicated configurations for specific use cases.
11. Type approval pre-compliance
11. Type approval pre-compliance
Throughout the design process, we ensure that every component satisfies the requirements set by national and international regulatory bodies, and produce relevant documentation.
12. e-Powertrain development
12. e-Powertrain development
As key aspect of innovative vehicles design, we take care of bringing the latest technology for our e-powertrain solutions.
13. Prototype building and testing
13. Prototype building and testing
We are equipped in-house to build and assemble fully functional, running prototypes.
14. Manufacturing engineering
14. Manufacturing engineering
We undertake quality control processes to identify critical issues and resolve them quickly, so that each and every component is fit-for-purpose...
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